Writing a Strong Service Description

WRITING A STRONG SERVICE DESCRIPTION

Your service description is the most important field in your business profile.

WHY IT MATTERS

The AI reads your service description before every conversation. It is the primary source of truth for what your business does, what you offer, and where you serve. A weak description produces a generic, unhelpful AI. A strong description produces a knowledgeable, persuasive AI.

WHAT TO INCLUDE

• •The specific services you offer (be granular)
• •Your service area (city, region, radius)
• •Your typical customer or project type
• •Any specializations or certifications
• •Your unique selling points

EXAMPLE — WEAK DESCRIPTION

"We do roofing and gutters in Texas."

EXAMPLE — STRONG DESCRIPTION

"We are a family-owned roofing and gutter company serving Austin, Round Rock, Cedar Park, and Pflugerville, TX. We specialize in asphalt shingle replacement, metal roof installation, seamless gutter installation, and emergency storm damage repair. We are GAF Master Elite certified, fully licensed and insured, and offer free estimates. Most residential replacements are completed in one day."

GOOD TO KNOW

You can update your service description at any time from the Settings tab. Changes take effect immediately — no need to get a new QR code.